Statistically speaking, the field is the obvious choice.
1. The oddsmakers have to be looking at coaching as major competent.
I think Washington is grossly underestimated by almost everyone. On paper they have as much talent coming in (redshirts + recruiting) as we do. I think Hopkins is still unproven in the eyes of the national media - so he will need some consistent success...but IMO, Washington should be the best odds. Oregon is also loaded (late additions) but they have a more proven commodity at coach. Miller is a pariah. We could have Michael Jordan and LeBron James coming in and there's no way any media outside of Tucson would give us credit.
2. Years ago (like the late 80's to late 90's), every single year, Cal had a Heisman worthy QB. Whenever we played them that is all the announcers would talk about. Cal was a legendary QB school (in their heads) and Cal's QB was always the best player on the field and one of the elite players in all of the country...blah blah blah. This was long before Aaron Rodgers. Never mattered if they were actually any good or not (none of them ever were, in fact I don't think they sent any QB to the NFL in that period). Cal just had a massive PR machine that roared onto action every football season and the media crammed it down our throat.
I am pretty certain that Colorado is that school now. The Colorado football coach is always some sly devil who is really turning everything around at Colorado now and while they almost never win, big you can see the huge progress they are making and the PAC12 better watch out. They have had exactly ONE winning season in the past 13 years. Their basketball program is similarly hyped... they have one or two nice players and gritty coach who's slightly better than average but they are not even blip on the radar screen of college hoops. CU is the new Cal - all PR.